Protecting Brand & Reputation: Rapid Response to Copy-cat Support Profiles using BrandFence

Protect Brand Integrity

Protecting Brand & Reputation

Executive Summary

In early 2025, a leading fintech company faced a sudden reputation crisis. Within hours, dozens of fake social media accounts posing as official support profiles started engaging customers, collecting credentials, and redirecting users to phishing sites. 

By activating BrandFence, Saptang Labs’ real-time brand protection and impersonation monitoring system, the company neutralized 97 % of malicious profiles within 48 hours. This rapid intervention safeguarded customer trust and prevented potential data theft, impacting thousands of users. 

The Challenge 

Brand impersonation has become a major vector for social engineering and phishing attacks. For this client, the issue escalated quickly across multiple social and messaging platforms. 

Key risks identified:

  • Fake support accounts using identical branding, bios, and response patterns. 
  • Customers unknowingly sharing personal and financial details. 
  • Viral misinformation leading to loss of trust and negative media attention. 
  • Platform delays in verifying or removing fake accounts manually. 

Each passing hour increased the potential for data compromise and reputational damage. 

 The Solution: BrandFence by Saptang Labs

Saptang Labs deployed BrandFence, an AI-driven brand protection solution built to identify, report, and remove fake profiles in real time. 

Implementation included:

  • Machine vision-based detection of logos, brand elements, and color patterns. 
  • Natural language processing (NLP) to identify suspicious phrasing and mimicry in profile bios and responses. 
  • Automated takedown workflows integrated with major platforms such as X, Meta, and LinkedIn. 
  • Reputation monitoring dashboard providing unified visibility into impersonation attempts across regions. 

The system began flagging false accounts within minutes, prioritizing verified profiles for rapid reporting and removal. 

The Results

The BrandFence deployment achieved measurable, high-impact outcomes: 

  • 97% of fake profiles removed within the first 48 hours. 
  • 85% reduction in impersonation-related phishing attempts within a week. 
  • 60% faster incident response time compared to manual moderation processes. 
  • Immediate restoration of customer confidence and engagement rates across social channels. 

Key Insights

  • According to the Anti-Phishing Working Group (APWG), brand impersonation accounted for 52 percent of all phishing incidents in 2024. 
  • Fake customer support accounts are increasingly used to harvest personal data, especially in banking, fintech, and retail sectors. 
  • Automated brand protection solutions like BrandFence significantly reduce response time, preventing crises before they scale. 

Conclusion

This case demonstrates how proactive brand protection is no longer optional. It is a critical component of cyber resilience and trust. By using BrandFence, the client not only prevented identity fraud but also set a new internal benchmark for digital reputation management. 

Saptang Labs continues to help global organizations monitor, mitigate, and eliminate brand impersonation threats in real time through its advanced AI-driven defense platforms. 

Disclaimer 

All performance metrics and threat reduction statistics are derived from verified client reports and correlated with third-party research data from the Anti-Phishing Working Group and Saptang Labs’ intelligence network.Â